Disney has announced that Disney+ subscribers using select devices will have a new way to experience select movies from the Marvel Cinematic Universe and more with an expansion of IMAX Enhanced technology on Disney+ coming in 2023.
In addition to IMAX’s exclusive expanded aspect ratio, launching on Disney+ in November 2021, IMAX signature sound from DTS will enable an elevated end-to-end experience specifically calibrated to provide home fans with IMAX-quality picture and sound. Select device manufacturers in the class will support IMAX signature sound from DTS at launch, including IMAX Enhanced-certified TVs from manufacturers such as Sony and Hisense. In addition, owners of certified AV receivers from manufacturers such as Denon, Marantz and JBL will also be able to enjoy the experience at launch. IMAX’s expanded aspect ratio, which delivers 1:90:1 and provides up to 26% more image for select sequences, is currently available for supported titles on all Disney+ supported devices at no additional cost or equipment.
Jerrell Jimerson, Executive Vice President of Product, Disney Streaming said in a statement:
“We are excited to launch the next evolution of IMAX Enhanced technology on Disney+ over the coming year. This unique collaboration expands on our long-standing relationship between Disney and IMAX, and we look forward to delivering this new immersive audio experience alongside first-class playback quality for current and future titles to our audiences around the world.”
Vikram Arumilli, Senior Vice President and General Manager, Streaming and Consumer Technology, IMAX Corporation said in a statement:
“We’re thrilled to bring audiences an even greater cinematic experience in the home and beyond as we launch the next phase of IMAX Enhanced on Disney+. We can’t wait for fans to experience more of our ground-breaking, unparalleled visual and audio advancements across the entire The IMAX Enhanced collection on Disney+, with more titles coming soon.”
Bill Neighbors, Chief Content Officer at Xperi added:
“Fan response to the launch of IMAX Enhanced titles on Disney+ has been overwhelmingly positive, giving viewers what they’ve been asking for – stunning images at home, as intended by the incredible teams behind some of the world’s most popular films. Now fans will be able to get the full IMAX Enhanced experience with the addition of IMAX Enhanced signature sound from DTS, exclusive to these titles.”
IMAX is the world’s most immersive screen for filmmakers to bring their visions to audiences worldwide. With IMAX’s exclusive expanded aspect ratio, filmmakers can create a more immersive experience in theaters and now in the home, allowing audiences to see more of the action. Marvel fans have long called for more of the IMAX experience at home, and now with certain IMAX Enhanced features on Disney+, subscribers get what they’ve been waiting for – an extra image at home as intended by the incredible teams behind some of the world’s most popular films.
With IMAX Enhanced, IMAX and technology partner DTS enable content that can be experienced in the home and beyond with the highest fidelity, ensuring that filmmakers’ creative intent is optimized for an IMAX-quality presentation. Disney+ is the first major streaming service to elevate the viewing experience at home with IMAX Enhanced, giving subscribers new ways to relive the Marvel Cinematic Universe and beyond.
Today’s announcement is the latest development in the great relationship between IMAX and Marvel Studios, with audiences first entering the Marvel Cinematic Universe in IMAX in 2010. Since then, the Marvel Cinematic Universe has become the highest-grossing franchise in IMAX history. “Avengers: Infinity War” and “Avengers: Endgame” were the first films to be shot entirely with IMAX digital cameras, and all of the titles available in IMAX Enhanced on Disney+ feature select sequences in IMAX’s expanded aspect ratio.