Erik Gruenwedel
4 January 2023
Xperi announced on January 4 that the integration of DTS:X audio technology into Imax’s Enhanced signature audio platform is expected to launch on Disney+ this year, with the SVOD/AVOD platform looking to deliver enhanced audio and visual technology to select Disney+ movies in homes .
DTS, a wholly owned subsidiary of Xperi Inc., is aggressively seeking to embed its technology into several consumer electronics devices, including LG’s latest OLED and Premium LCD TVs, to enhance the home entertainment experience.
DTS:X technology for TV claims to deliver a cinematic sound experience direct to the living room on compatible 4K HD TVs. With the introduction of LG’s previously reported latest OLED and Premium LCD TVs with DTS:X technology, LG customers stream movies with immersive sound from their TV speakers. LG also has a line of DTS:X-enabled soundbars designed to be paired with LG TVs to further elevate streaming and Ultra HD Blu-ray Disc movies.
“DTS enables a new level of audio experience for the home,” Jea Yoo, president of Korea at Xperi, said in a statement.
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